Storytelling for Leaders

Sales leaders face two challenges:​

  • How to operate efficiently in the current Covid19 economic fallout period
  • How to engage and motivate the millennial advisers, they lead

The Covid19 pandemic has impacted the economy and nearly every sector has been affected by the economic fallout. People who are dependent on the income from occupation or business activities are also concerned about this situation.

The biggest concern people have is the health of their current financial situation. For some, their finances are safe and healthy. For others, their finances are bordering around the sick or critical status. Everyone aspires to safeguard their current financial situation and hopefully improve their financial health.

These customers are advised by advisers and consultants who are mainly from the Millennial generation.

Sales leaders manage these advisers. The past management tactics used to motivate teams will not be as effective on these millennial advisers during this current period. Millennials are driven by a deeper sense of purpose and a desire to be self-directed in their performance. They aspire to make a difference with their customers. What they look for are leaders who can coach them to fulfill or exceed their potential.

This is a perfect opportunity for Sales Leaders.  They are well placed to organise and inspire their teams. They are in a good position to guide their team members to engage and advice the customers to safeguard and improve on their financial health status.  The sales leaders can provide their team members with the right support to drive their sales performance.

Sales leaders need a new team engagement approach. The leaders armed with this new framework can engage and inspire advisers to high sales performance.

Effective storytelling relates and connects people.  It not only shapes and shifts mindset and behaviours, it inspires teams and improves employee engagement.

The Effective Storytelling for Leaders workshop will empower and enable leaders to align the team to a unified vision, targetted actions and inspire the team and stakeholders towards sustainable results that matter most to the company.  

  • Project managers
  • Change managers
  • Business owners
  • Senior managers
  • Business developers
  • Product managers

“A Leader is one who
Knows the way,
Goes the way and
Shows the way”

– John C Maxwelll